HUGO Just Went Full Anime With Its Jujutsu Kaisen Capsule
Inspired by the series and combining character graphics with streetwear.
Two worlds collide in HUGO’s latest drop. The brand is teaming up with Crunchyroll for an anime-fueled capsule inspired by the series Jujutsu Kaisen, and yes, we’re already obsessed.
Blending HUGO’s signature street-ready silhouettes with the high-energy storytelling of the anime universe, the collection pulls directly from the critically acclaimed second season of Jujutsu Kaisen (making the wait for Season 3 feel even longer). Expect bold visuals, character-driven graphics and pieces that feel straight out of the series, but built for real-world wear.
Spanning both men’s and womenswear, the lineup includes an oversized bowling shirt stamped with character portraits, graphic tees capturing some of the show’s most memorable moments, relaxed sweatpants and a baseball cap emblazoned with the show’s instantly recognizable logo. One standout look? A sheer mesh top styled with a printed denim skirt, a perfect example of how the collab merges anime aesthetics with fashion-forward styling. Throw on some chunky boots, and the outfit does all the talking.
With this collaboration, HUGO taps into the cultural impact of Jujutsu Kaisen, translating its themes of individuality, resilience and human connection into statement pieces that push past traditional fashion boundaries. It’s anime, but make it elevated.
The capsule is now available to shop via the brand’s website.
In other news, check out the new collab with K-Way and Comme des Garçons.
