Everything ASHISH Had to Say This London Fashion Week Season
Slogan tees ruled the runway.
Joyful designer Ashish Gupta presented his Fall/Winter 2025 collection at London Fashion Week and honestly, we’re still smiling. Reimagining the classic show space as a glitzy walk of shame, the venue was decorated with balloons, streamers and confetti — preparing us for what was to come.
Immediately, unmistakably red sequins sashayed down the runway, followed by a slew of sequinned slogans reading phrases like “Not In the Mood,” “Wow, what a sh*t show” and “Up yours.” Somewhere along the line, these phrases became more politically charged, with one glittering vest reading the words “fashion not fascism” on the back, before unveiling a finale dress patchworked with words like “dolls,” “visionaries” and “revolution.”
@hypebae At today’s first show of the day, designer #AshishGupta had a LOT to say. From slogans like “fashion not racism” to “wow, what a sh*t show,” the campy, glitzy runway show was a sequinned affair with a diverse cast of party people 🎈 Video: Hypebae #londonfashionweek #tiktokfashion #runway ♬ original sound – ?
ASHISH has never been one to shy away from saying how it is, and the brand’s FW25 showcase stayed true to its campy, quirky and inclusive ethos, presenting a diverse selection of street cast models of varying ages and backgrounds. Equal parts exciting and powerful, the eclectic showcase offered an evolution of the brand’s signature sequins through new silhouettes, tapping into a sense of childlike nostalgia but bringing it into our adult lives.
Take a look at ASHISH FW25 above and for more LFW coverage, check out our latest recap.
