HAYELI Heads to Paris Fashion Week to Unveil its “Multiple” Collection
The FW26 range was inspired by the constant push and pull of individuality and collectivity.
During Paris Fashion Week, HAYELI unveiled its Fall/Winter 2026 collection, Multiple, at the Palais de Tokyo for more than 400 guests, including Scout Willis, Tyrone Dylan, Marvin Anthony, Frédérique Bel and Salif Gueye.
Designed by Armine Ohanyan with artwork by artist Tigran Tsitoghdzyan, the 25-look collection explored the rhythm of urban life and the tension between individuality and collectivity. Each look in this collection was meant to embrace that harmonious chaos of city life. The presentation unfolded through an immersive scenography that reflects the collection’s exploration of urban rhythm and overlapping identities.
Menswear and womenswear silhouettes drew inspiration from the cubic forms of city architecture, with sculptural 3D elements and garments featuring Tsitoghdzyan’s artwork integrated throughout the collection.
Founded by Tsitoghdzyan and Armenian fashion retailer YOOTO, HAYELI takes its name from the Armenian word for “mirror.” The brand approaches fashion as both reflection and performance, with subversive designs from transparent trench coats to art-driven prints, intended to mirror the wearer’s evolving identity. “My work has long explored identity through distortion and reflection,” said Tsitoghdzyan. “With Multiple, fashion extends that exploration into motion.”
The presentation was developed in collaboration with YOOTO, with the help of Les Teintures de France and beauty by BEAUTICK Milano.
Check out the full FW26 collection above.
