Pete Davidson Is Officially Back in His Boyfriend Era
This time, coupling up with Reformation.
This Valentine’s Day, cult-loved label Reformation has teamed up with “the go-to complement to beautiful and talented women everywhere,” aka Pete Davidson. Known for his surprising level of BDE and a slew of famous girlfriends (most notably Kim Kardashian and Emily Ratajkowski,) Davidson is someone who continues to confuse the internet with his loveable personality. Dubbed the “official boyfriend” of Reformation, the comedian and actor stars in the brand’s newest campaign, spotlighting signature Ref silhouettes.
Captured in the brand’s “boyfriend” sweatshirt and boxer briefs, Davidson aims to represent “100% boyfriend material,” only this time, it comes in the form of comfy basics and reliable denim. Each piece in the collection is made sustainably because according to Reformation, “being naked is the number one most sustainable option. We’re number two.”
Take a look at Davidson in action for Reformation above and head to the brand’s website for a closer look at the newest styles.
In other fashion news, Mona Tougaard stars in Versace’s SS25 campaign.
