Man City Women Sign With snuggs To Beat Period Taboos From the Pitch
Captain Alex Greenwood fronts the co-branded collection.
We’re all aware of football shirt sponsorships to some extent, but Manchester City is steering the game in the right direction with their latest partnership. The football club has teamed up with snuggs, making them their official period underwear partner, with star defender and first-team captain Alex Greenwood stepping in as the brand’s ambassador. To mark the collaboration, snuggs is launching a co-branded collection of high-performance period underwear, designed to keep athletes comfortable and confident on the pitch.
The partnership goes beyond sportswear; it’s about changing the game for the next generation of female footballers. Together, snuggs and Man City Women are rolling out a Girls’ Academy period program, aimed at breaking taboos, educating players and ensuring period care is never a barrier to performance. As part of the initiative, the underwear brand will donate its products to all academy players, giving them access to innovative and reliable protection.
The snuggs x Man City Women collection features three styles: classic, brief and Brazilian-cut, which are all available in sizes XXS to 4XL, ensuring a perfect fit for every body. Designed in navy blue, each pair is finished with the club’s name on the waistband and its logo just below.
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The collection is now available for purchase on snuggs’ official website.
For more sports news, read about why beauty brands are betting big in women’s sports.
