Nadia Lee Cohen Captures Rachel Sennott for Balenciaga Summer 2025
Recreating “Old Hollywood” screen tests.
For Balenciaga‘s Summer 2025 campaign, the brand teamed up with the inimitable Nadia Lee Cohen for a striking series of portraits that take inspiration from classic Hollywood costume tests.
Exploring themes like identity and performance, the campaign sees a vibrant range of ambassadors transformed into “cinematic tropes and archetypes,” featuring the likes of Rachel Sennott, Kyle MacLachlan, Linda Honeyman, Sunnyi Melles and Mark Eydelshteyn. Embodying characters like “the socialite” and “the girl next door,” the campaign takes you behind the scenes, emphasizing the importance of dress and styling in creating a character.
Capturing signature silhouettes like the Rodeo Bag and Rodeo Sling Pochette, the campaign also showcases new footwear silhouettes, including Balenciaga’s Basketball Sneaker, plus its recent collaboration with Scholl. Set against a familiar curtained backdrop that aims to replicate old-school screen tests, the video portion of the campaign features voiceovers from the cast.
Take a look at the new campaign above and head to Balenciaga’s website to shop the Summer 2025 collection.
In other Balenciaga news, here’s a definitive guide to luxury fashion’s current creative directors.
