Havaianas and Gigi Hadid Are a Perfect Fit (Literally)
Bringing on Hadid as the new global ambassador.
When it comes to flip-flops, one brand that immediately comes to mind is Havaianas. The Brazilian label, known for its effortlessly cool, beach-ready sandals just made a major announcement — Gigi Hadid is officially its new global ambassador.
For Hadid, this partnership is more than just a fashionable alignment, “To be the Havaianas global brand ambassador is surreal and a bit nostalgic,” she shares in the press release. “Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m very excited to be working with this team and I love that Havaianas is making a comeback. I’ll make flip-flops work from Paris to New York to the beach.”
She’s not wrong; once relegated to sandy shores and poolside lounging, flip-flops have strutted back into mainstream fashion, sitting with mid-’00s nostalgia. Hadid, with her effortlessly cool aesthetic and trendsetting influence, is the perfect face for this revival. She embodies Havaianas laid-back yet stylish essence — confident, unapologetic and deeply embedded in pop culture.
Captured through the lens of her close friend and photographer Alana O’Herlihy, the campaign brings Hadid’s love for Havaianas to life. The images capture the carefree spirit of the brand, blending high fashion with that signature Brazilian ease.
Click through the gallery to see Hadid in the campaign.
For more footwear news, read about ASICS and Nanushka’s new GEL-KINETIC FLUENT sneaker.
