Irina Shayk Debuts Sporty & Rich's New Sports Collection
The supermodel is the brand’s newest face.
Supermodel Irina Shayk just starred in the new campaign from Emily Oberg’s Sporty & Rich, marking the debut of its highly anticipated “Sports Collection.” Launching just next month, the new offering leans into the “sport” part of the brand’s heritage, developing performance-led pieces that still keep comfort and style at the heart.
Featuring gym shorts, tank tops, crewneck sweatshirts and sweatpants, the collection is designed to support both hardcore workouts and lower-intensity days, plus that all-important time off in between. Landing in classic hues of dark blue, white, black and grey, the collection also includes pieces in bright sky blue and vivid yellow for a playful pop of color.
Take a look at Shayk in action for Sporty & Rich above. The new Sports collection will be available for purchase through the brand’s website and at its New York City flagship on April 3.
In other campaign news, Martine Rose and Clarks dropped their second “Coming Up Roses” collection.
