NYX Pays Homage to 'A Minecraft Movie' With a Pixel-Inspired Makeup Collection
Featuring brand favorites like the “Cheeky Mob” Highlighter Balms and the “Fat Oil Slick Click” Lip Oil.
NYX Professional Makeup and Warner Brothers Pictures are teaming up to drop a digitally-inspired collaboration with A Minecraft Movie. Known for its fun and universally enjoyable partnerships, the cosmetics brand is applauding the new film with a collection of pixelated makeup.
Inspired by the gaming world, the limited-edition range includes the “Cheeky Mob” Balms, “Rare” Highlight Balms, “Fat Oil Slick Click” Lip Oil and a compact mirror.
“At NYX Professional Makeup, we lead by bringing together communities through artistry and innovation,” said Denee Pearson, Global Brand President of the brand, in a press statement. “We are thrilled to once again partner with Warner Bros. to celebrate the release of A Minecraft Movie. The core values of Minecraft align with NYX Professional Makeup’s core values, and we love that Minecraft is for everyone. We champion creativity with this partnership by merging gaming, makeup and pop culture lovers with products authentic to the Minecraft fanbase.”
A Minecraft Movie is set to release on April 4 and stars Jason Momoa, Jennifer Coolidge and Jack Black as they’re transported into a cube-shaped world, forced to find their way back home.
View this post on Instagram
The NYX Cosmetics and Minecraft collaboration products retail between $11 USD and $20 USD and are now available on the brand’s website.
For more beauty coverage, check out our deep dive into why the sports sector is beauty’s latest pick for brand partnerships.
