ASICS and Story mfg. Celebrate the "Quiet Beauty of Hobbies"
With the launch of the new GEL-VENTURE 6 campaign.
ASICS and Story mfg. just dropped the ultimate collaboration campaign, celebrating “the quiet beauty of hobbies.” Paying tribute to activities like hiking, crafting and picnics, the new offering aims to remind us of the importance of doing things “not for productivity, but for the joy.”
Announcing the release of their new GEL-VENTURE 6 sneaker, the collaboration sees ASICS reimagining a signature silhouette through the outdoor-inspired lens of Story mfg. Arriving in two gingham colorways of earthy brown and lilac, the new sneaker is crafted from a blend of recycled and consciously sourced materials.
Made for long walks and slow afternoons, the new GEL-VENTURE 6 reflects Story mfg.’s love of natural hues and textures. The shoe also features a woven lacing detail inspired by local skaters in Baghdad, a specific memory from Story founder Saeed Al-Rubeyi. In tribute, each pair of sneakers arrives with two sets of laces to allow its wearer to personalize as they see fit.
Take a look at the new Story mfg x ASICS GEL-VENTURE 6 campaign above, now available for purchase via the Story mfg. website. The shoe will also see a global release on April 18.
In other footwear news, ECCO.kollektive teamed up with Ottolinger.
