Kendall Jenner, Troye Sivan and Hunter Schafer Lead Prada's New Campaign
Welcome to the “Days of Summer.”
Prada just dropped its “Days of Summer” collection, evoking a sense of stillness and serenity. Capturing its talent amidst a backdrop of “placid calm waters,” the new visuals aim to transport its viewer into a “horizon of possibility.” Starring Kendall Jenner, Hunter Schafer and Troye Sivan, the campaign celebrates themes of adventure and freedom.
Behind each figure is an expanse of blue water, depicting tranquil and idyllic scenery. Showcasing signature pieces from Prada’s new collection, the campaign sees Jenner sporting the newest iteration of the Galleria bag, arriving in a chic cow print colorway. Elsewhere, Schafer wears the Buckle Leather Bucket Bag, while Sivan highlights the Mariner Re-Nylon Bucket bag.
In terms of ready-to-wear, the collection’s clothing also aims to represent themes of freedom and carefree joy, blurring the lines between casual and formal. Marking the start of summer, the campaign features pieces like leather hot pants, floaty blouses and classic denim paired with striped tees, tailored shirts and trousers.
Take a look at the new “Days of Summer” campaign above and head to Prada’s website for more information on the collection.
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