Chelsea's New Nike Kit Is a Love Letter to the Club's London Roots
Titled, “Our House.”
Chelsea Football Club and Nike teamed up once again to unveil the new “Our House” home kit for the upcoming 2025/26 season — and it’s a love letter to the club’s roots and the city that it calls home.
As always, the kit stays true to Chelsea’s classic royal blue, but woven right into the fabric is a textured clash print, featuring details like Chelsea Town Hall and other standout pieces of London‘s architecture, giving the shirt a hometown twist.
Crafted with Nike’s Dri-FIT ADV tech, the new kit is made for matchday, engineered for performance, sweat-wicking and battle-ready under the lights at the Bridge or away in Europe.
The campaign features a lineup of familiar faces from both the women’s and men’s sides, including Millie Bright, Naomi Girma, Cole Palmer, Moisés Caicedo and Reece James. They are joined by participants of Chelsea Foundation’s Inspire Her and Walking Football projects, as well as celebrity fans like Central Cee and Ezra Collective‘s Ife Ogunjobi, repping that deep connection between football, fashion and music that runs through London’s veins. Fashion fans will also spy fashion designer and Blue Creator Fund Creative Director Nicholas Daley.
Chelsea marked the moment with a statement that says it all: “London stands for creativity, innovation and an ever-evolving cultural landscape, and is embedded into our DNA. It’s fitting that in our 120th year this incredible city has such a visual representation on our home kit. The classic Chelsea blue and heritage colours stand strong alongside architectural icons of our skyline. We are proud to call London our home and to continue playing a big part in shaping its football community and culture.”
Click the gallery to get a glimpse of the campaign.
For more sports news, read about Coach’s next chapter of its WNBA partnership.
