Saint Laurent's New Campaign Is Anything but Ordinary
Blending food, fashion and summer fun.
Saint Laurent just dropped its latest campaign, art directed by the brand’s creative director, Anthony Vaccarello. Titled “An Ordinary Day,” the new suite of visuals seems to depict a time that’s anything but. Blending high summer with the surreal and, at times, absurd, the campaign spotlights signature Saint Laurent pieces in unique environments, blurring the line between food and fashion.
Lensed by Martin Parr and starring models Apolline Rocco Fohrer, Stefano Tartini, Lina Zhang, Chantall McCann and Li Cheng Yuan, the imagery presents the brand’s summer highlights, featuring jewelry, accessories and ready-to-wear. Highlights include the classic Le 5 à 7 Bea tote bag in leopard print, the Babylone Breteuil Slingback Pumps and a series of variations of the chunky gold Twist Cuff. Across ready-to-wear, standouts include the Silk Crepe Ruffled Skirt, Brocade Jacket and Jacquard Belted Coat.
Take a look at the new campaign above and head to the Saint Laurent website to shop its summer essentials.
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