Pepa Salazar's "Always on Tour" Drop Blends Charisma With Chaos
Featuring graphic hoodies, asymmetrical tops and sheer dresses.
Rising Spanish label Pepa Salazar was founded back in 2013 and has since become a staple part of the it-girl wardrobe. Taking inspiration from the Spanish Levante electronic music scene of the 90s, the brand favors retro graphics, Y2K-inspired designs and asymmetrical silhouettes.
The latest release, the brand’s Spring/Summer 2025 collection, centers around the concept of “a woman in constant motion.” Titled “Always on Tour,” the drop takes inspiration from living out of open suitcases, spontaneous plans and backstage madness, blending charisma with chaos.
According to the accompanying collection notes, “This collection celebrates the modern star who shines even when things don’t go entirely to plan. Free-spirited, high-energy, a little unpredictable… yet always magnetic. Being always on tour is also a way of always showing up.”
Lensed by Aitor Laspiur, the campaign features new silhouettes like graphic hoodies, distressed tights, asymmetrical tops and sheer dresses, in punkish hues of black and pink.
Take a look at the new campaign above and head to the Pepa Salazar website to shop.
In other fashion news, ASTA RESORT dropped a new Puglia campaign.
