Kylie Jenner Is ALO's Newest Poster Girl
Launching the brand’s new “Pink Marshmallow” colorway.
ALO is going pretty in pink for its latest drop, tapping the icon Kylie Jenner to star in its latest campaign. Focusing on the beauty of personal wellness away from the public eye, the campaign highlights simplicity with a back-to-basics aesthetic.
Shot in Los Angeles by legendary fashion photography duo Mert & Marcus, the imagery offers an intimate look at a pared-back Jenner, balancing stripped-back portraiture with sleek styling in ALO’s newest looks.
Jenner spoke on the campaign and partnership in a press release, saying “Some of the most meaningful parts of my life happen when no one’s watching. Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them”.
The campaign coincides with the launch of ALO’s gorgeous new colorway, “Pink Marshmallow.” Jenner takes center stage in the standout Alosoft Intuition Bra and matching High-Waist Intuition Capri in “Pink Marshmallow Heather,” bringing a fresh, feminine and flirty tone to high-performance athleisure.
Other key looks featured throughout the shoot include off-duty essentials like the Sway Full Zip Hoodie, the sleek Sunset Sneaker — also available in that perfect shade of pink — and classic workout pairings like the Airlift Intrigue Bra and High-Waist Airlift Short.
The new “Pink Marshmallow” drop and campaign styles are available to purchase now on the ALO website and select retailers.
In other news, Delilah Belle is one of ALO’s new kids on the block, too.
