Lululemon Wants You To Run Naked (Almost)
With a new collection designed to feel like nothing at all.
Lululemon celebrates the transformative power of movement with its new campaign, “Running Gives,” alongside the latest evolution of the brand’s “Fast and Free” franchise, producing running gear designed to feel like nothing at all.
The campaign is rooted in the message, “The more you give to running, the more it gives back.” It focuses on the power of the sport in improving emotional, mental and physical well-being. As such, the brand developed a barely-there product experience to offer ultra-lightweight comfort without compromising on support. “Fast and Free” is engineered for you to move more freely, as if running in your birthday suit. The pieces are powered by breathable, moisture-wicking and quick-drying materials built with Lululemon’s technical expertise and originally developed for its women’s tight, but now evolving into a full franchise for both men and women.
The updated tights, shorts and tanks provide an even lighter on-body experience and add cut-outs for airflow. Melanie Anayiotos, Vice President of Women’s Design, shares, “Fast and Free is our go-to franchise for runners. It considers every aspect of their mindset.” Tried and tested by Lululemon Ambassadors, the pieces have already covered an impressive number of miles.
Check out the campaign above and shop the collection on the Lululemon website.
For more sportswear news, take a look at the new Kangol x J.Lindeberg collaboration.
