We Can't Stop Staring at Maison MIHARA YASUHIRO's FW25 Footwear
Playful surrealism replaces the classic high heel.
Maison MIHARA YASUHIRO‘s Fall/Winter 2025 collection is all about exaggerated silhouettes and quirky motifs that draw on the Japanese label’s 30 year history. The collection was first shown in February 2025 at Paris Fashion Week, but now we get a closer look with its new campaign. One thing we can’t take our eyes off of? The shoes.
In a heavy reconsideration of tailoring, the collection comprises deconstructed silhouettes and almost ill-fitting forms, with pants turned into sleeves and jackets into skirts. The press release dubs these oversized pieces “figurative contradictions.” Among this unorthodox tailoring are the playful symbols the brand is known for, discreetly hidden in shoe form. Rubber ducks, ice cream cones and toothpaste tubes all take their new shape in the high-heeled shoe.
The surrealist nature of Yasuhiro’s footwear nods to childhood toys with a tongue-in-cheek approach to fashion. While he initially gained acclaim for his inventive shoe designs, the dramatic clothing has somewhat taken center stage as of late, but for us, Yasuhiro’s footwear is the show-stopper. Looking at the campaign images, it can be easy to miss the level of detail in each shoe. Zoom in and you’ll find an ice cream cone heel with a squashed soft-serve upper supporting the footbed of one such leather sandal or a classic bath time rubber duck. Elsewhere, quilted leather handbags with gold straps transform into short boots, arriving in forest green, chestnut brown and jet black. These playful motifs are also echoed across other accessories, such as dinosaur leather handbags and a banana bag strap.
It’s not all fun and games though, with the introduction of the new OLIVER sneaker offering an everyday option. A continuation of the brand’s existing range, and in collaboration with Italian-produced shoe brand AUTRY, the philosophy is to have a product unaffected by trends.
The collection is now available via the Mihara Yasuhiro website.
For other footwear reads, check out ERL’s five inch flip flop.
