The Celebrity Fragrance Campaigns We Can't Stop Thinking About
From Zendaya and Tom Holland for Prada to Jacob Elordi for Chanel.
Fragrance campaigns are undoubtedly having a moment, they’ve evolved from a simple endorsement into full cinematic moments. Brands aren’t just picking a famous face to slap next to a bottle anymore — they’re building entire worlds around them, whether that’s Zendaya embodying the multi-dimensional spirit of Prada Beauty‘s “Paradoxe” or Jacob Elordi tapping into Chanel‘s decades-long history with cinema through “Bleu de Chanel.”
In order to be impactful, the pairing has to make sense on a deeper level — and when it does, the campaign becomes just as memorable as the scent itself. Some of the best examples lean into star power that perfectly aligns with the given perfume. Natalie Portman‘s ties to Dior‘s classically elegant “Miss Dior” just clicks, while Tom Holland fronting his own Prada campaign proves the house’s affinity for both heritage and the modern muse.
Ahead, we outline some of our favorite celebrity fragrance campaigns.
Zendaya for “Prada Paradoxe”
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Because of her era-defining run in film and her ever-shifting, hard-to-categorize public persona, Prada Beauty has tapped Zendaya to be the global ambassador of the multifaceted “Paradoxe” fragrance.
Tom Holland for “Prada Paradigme”
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Similarly, the brand called upon Tom Holland to be the face of “Prada Paradigme.” Citing his magnetism and playful wit, Prada Beauty says Holland is a perfect match for a scent that embraces nuance and the art of being yourself.
Natalie Portman for “Miss Dior”
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Dior has chosen Natalie Portman to highlight the floral and feminine “Miss Dior.” In the new campaign, the brands says Portman captures the strong yet tender nature of the perfume.
Hunter Schafer for Mugler “Alien Blush”
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For the newest addition to Mugler’s “Angel” lineup, the brand chose Hunter Schafer to spotlight its musky scent profile. Described by the brand as “feeling both innocent and profoundly addictive,” “Angel Blush” is just as complex as Schafer.
Dakota Johnson and Alexander Skarsgård for Valentino “Vendetta”
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Fronted by Dakota Johnson and Alexander Skarsgård, Valentino Beauty has unveiled two “Vendetta” scents inspired by intimacy. For the campaign, the brand tapped the duo to serve as a magnetic pair drawn together by complementary energies.
Jacob Elordi for “Bleu de Chanel L’Exclusif”
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Drawing inspiration from Chanel’s ties to film and Jacob Elordi’s contemporary masculinity, Chanel teamed up with the fragrance ambassador to release the vibrant “Bleu de Chanel L’Exclusif.”
