Miu Miu Puts Us "On Cloud Nine" for SS26
With a dreamy campaign starring Olivia Rodrigo.
Skies that shift from dawn until dusk make the backdrop for Miu Miu’s Spring/Summer 2026 campaign, aptly titled “On Cloud Nine.”
The images capture moving shadows and diffusing light, landing softly on the star-studded cast. The lineup features a range of multi-disciplinary creatives, including Olivia Rodrigo, Sateen Besson, Li Gengxi and Suzanne Lindon, among others. The cast models the pieces in front of soft skies and mountain ranges, moving from rose pink to warm gold.
The collection features industrial nods juxtaposed with ultra-feminine details, bringing strength and softness together. Aged leather, cotton poplin, silk, lace and raw canvas make the base while delicate florals and jewelled embroideries adorn the surface. You’ll find oversized leather jackets, embellished aprons, cutaway knits, shirts and plenty of ruffles. Grounding the collection are shoes finished with natural rubber soles and handbags that balance durability with a refined elegance.
The campaign feels like a magical place in the sky that lies somewhere between reality and the surreal. Hard functionality is layered with soft beauty and a touch of romance is felt throughout. This is designed to make you feel on cloud nine.
Take a look at the dreamy campaign above, photographed by Jamie Hawkesworth, and head to the Miu Miu website for more.
In other news, Kith just tapped LISA as its new guest designer.
