J.Crew Launches Olympic Knitwear Collection With U.S. Ski and Snowboard
With a campaign inspired by all things alpine.
J.Crew has launched its first-ever collection with U.S. Ski and Snowboard, kicking off a three-year partnership ahead of the 2026 Winter Olympics. With a campaign fronted by some of U.S. Ski and Snowboard’s elite athletes, the collection is full of cozy knitwear, elevated loungewear and winter essentials in patriotic colorways. With 26 pieces to show for, this debut collaboration is setting the tone for all alpine-inspired drops going forward.
Focusing more on aprés-ski style, the collection is a reflection of J.Crew’s heritage, with looks developed straight from the brand’s archive. Designed with a retro filter, sweaters, jackets, gloves and hats are colored in red, white and blue, with Stars and Stripes subtly incorporated into graphics and embroidery. U.S. Ski and Snowboard insignia is stitched and printed all over the collection, written in an art deco, vintage poster-inspired typeface.
For the “Alpine People” campaign, J.Crew called on some of the biggest names in skiing and snowboarding right now, from Rell Harwood and River Radamus to Hailey Langland. Photographed on snow-capped mountains relaxing on pool loungers and ski lifts, the campaign embodies the joyful spirit of the collection perfectly.
The J.Crew x U.S. Ski and Snowboard collection will be available to purchase starting January 8 on the J.Crew website and at select retailers.
In other news, Kaysha Love fronted the new SKIMS x Team USA campaign.
