Nii HAi Taps Vivian Jenna Wilson for Its Latest Campaign
Blending urban edge with beach culture.
Every internet girl’s favorite brand, Nii HAi, is dropping another collection, and it’s everything. Capsule 021 marks a fresh chapter for the brand as we head into the new year, with images that take us through the journey.
Lensed by Spanish photographer Geray Mena, Vivian Jenna Wilson appears as the brand’s first-ever face of a Nii HAi campaign. The pieces take inspiration from the brand’s Spanish roots and blend them with contemporary city life, shot against the backdrop of Los Angeles. Throughout, pops of turquoise and yellow create a sense of longing for the Mediterranean (something we can all relate to at this time of year) while grays and neutrals ground the pieces in city life.
Capturing this tension between urban edge and beach culture, you can feel the warmth of soft sunsets and clear waters, balancing out the darker tones, in that LA way. You’ll find long v-neck sweaters styled as dresses alongside baggy cargo track pants and unexpected layering. Simpler and quieter than the brand’s previous releases, we’re looking forward to Nii HAi’s next chapter.
The capsule launches on January 11 via the brand’s website. In the meantime, check out the campaign images above.
In other news, check out Miu Miu’s “Prelude” collection to kick off 2026.
