New Balance and CNCPTS Bring Fashion to the Swamp With a Bold Sneaker Collab
Merging alligator skin with vintage sportswear for a chic new style.
CNCPTS is launching a new collaboration with New Balance, and this red-hot sneaker came straight from the Everglades. Named the New Balance Gator Run for a reason, the alligator-inspired design plays on the duality of the apex predator — sleek patience paired with sudden intensity. It’s a bold mix of sporty and chic, brought to life in a tropical landscape campaign fronted by artist Brittany Byrd.
The sneaker’s silhouette is reminiscent of timeless sports models, with the athletic style highlighted by an eccentric design. Arriving in cherry red alligator skin, the upper is glossy and unique, ready to be complete the best outfits this winter. White laces and a matching New Balance logo on the tongue stand out against the deep red, whilst a black, running shoe-inspired sole offers traction and a vintage look.
The campaign is a work of art in itself, dropping the Gator Run in its natural habitat for an evergreen lookbook. Set against the green of the tropical foliage, Byrd is styled in deep green, almost blending into backdrop, with the “Shadow Red” sneaker colorway the main focus.
The CNCPTS x New Balance Gator Run will be available to purchase exclusively on the CNCPTS website starting January 16.
In other news, Converse is launching three new versions of the Chuck Taylor All Star this year.
