The Orebella Universe Just Got a Whole Lot Cozier
The brand has unveiled a limited-edition capsule of loungewear made in collaboration with The Mayfair Group.
Orebella is officially venturing into the fashion world. For its first-ever wearable collection, the brand tapped The Mayfair Group, known for its loungewear staples, to release “The Year of Alignment” — a limited-edition capsule inspired by positive affirmations. Just like Orebella’s ethos of ritualistic beauty, the five-piece lineup emphasizes self-love above all else.
“We wanted to begin the year with a reminder of the power that exists within you,” founder Bella Hadid says of the collaboration in a press release. “This campaign is a gentle return to self — an invitation to follow intuition over resolution, to trust your timing, and reconnect with the magic that’s always been yours. Never forget: you are not lost… you are just on your way back to yourself.”
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As for the pieces, “The Year of Alignment” capsule brings us a matching hoodie and sweatpants set, an angel number-inspired long sleeve, a tote bag complete with a pocket for your Orebella perfume and a trucker hat that reads “aura donor.” Drawing inspiration from the innovative skin perfumes themselves, the collaboration is said to reflect different phases of alignment and emphasize the idea of divine timing.
The “The Year of Alignment” Collection ranges from $25 USD – $175 USD and is available for purchase on The Mayfair Group website.
In other news, Kendall Jenner is the face of Tory Burch’s newest perfume.
