Jhené Aiko Gets a New Erewhon Smoothie
Named “The Westside Whimsy.”
Erewhon is much more than just a grocery store, and it’s solidifying that status with this latest collaboration. The brand partnered with Grammy-nominated artist Jhené Aiko to launch her own smoothie titled “The Westside Whimsy.” This is not just a beverage.
Designed to reflect Aiko’s signature blend of serenity and California cool, the drink features a swirling aesthetic of deep blues and bright pinks that mimic a Malibu sunset. Described as a “functional smoothie,” the palette includes blue spirulina, butterfly pea flower and pink pitaya, all designed to make you feel your best. Engineered for holistic wellness, high-performance ingredients are also included, like Eidon ionic minerals and Four Sigmatic gut health blends with adaptogens like Ashwagandha to promote hydration and stress relief.
Both a nutritional powerhouse and a tribute to California’s wellness culture, “The Westside Whimsy” is a perfect blend of sweet and floral that will make you glow on the outside and feel total peace on the inside. Whether you’re a Jhené Aiko megafan, dedicated to your superfoods or simply a smoothie lover, this drop is for you. The drink is available from January 19, so head to the Erewhon website for more.
In other news, check out Miu Miu’s dreamy new campaign featuring Olivia Rodrigo.
