Chanel Takes Its Signature Tweed Into the Snow
With the “Coco Neige” campaign.
Chanel is gearing up for snow season with “Coco Neige,” a collection that brings the house’s signature sophistication to the slopes, with a retro twist. Blurring the line between alpine dressing and city style, the latest offering balances technical functionality with the kind of après-ski glamor that feels just as suited to chalet dinners as it does to the mountains.
Lensed by Julien Martinez Leclerc, the campaign stars models Elodie Guipaud, Feng Jiao Long and Lia Marie Mielke against a wintry backdrop. Across the collection, relaxed ski suits and jackets meet colorful check tweeds and graphic two-tone stripes, with vivid red emerging as a standout shade. Chanel’s classic black, white and beige palette is also joined by pops of blue and yellow, while playful penguin and polar bear motifs add a whimsical touch.
Designed with movement and warmth in mind, the pieces layer lined fabrics, jersey, cashmere and wool, bringing comfort to cold-weather dressing without sacrificing style. Accessories further blur the boundaries between performance and polish, from mittens and chapkas to lined mules inspired by traditional men’s loafers.
Whether heading down the slopes or navigating the city, “Coco Neige” makes a case for winter dressing that doesn’t compromise on personality. This is for snow days, with a Chanel twist. Check out the campaign above and head to the brand’s website for more.
