UGG Season Is Back With Fall Rituals, Cozy Styles and Exclusive Store Experiences
Ringing in the coziest season in style.
As the air crispens and the temperatures drop, UGG has officially declared the return of UGG Season. Grounded in the comforting rituals that make fall feel like fall, the iconic Southern California-based global lifestyle brand is celebrating the crisp weather with nationwide retail experiences, community-driven events and interactive fall activations.
The initiative centers on the idea that comfort unlocks confidence, opening up avenues for creative self-expression and connection.
To celebrate the turn of the weather, UGG retail locations across the U.S. were transformed into autumnal hangouts. Shoppers visiting participating stores enjoyed seasonal beverages, local autumn treats and received a limited-edition UGG-branded disposable camera with their purchases to capture their favorite moments this fall.
For New York City, UGG created a sensory retreat in Meatpacking’s Gansevoort Plaza with the UGG Season NYC Pop-up. The immersive space featured a grove of rustling autumn trees, a plush sheepskin-crafted swing set, sweet treats and a giant maple chair, giving city dwellers a moment to pause and embrace the changing season.
“UGG Season captures that unmistakable feeling of fall – the change in the air, the excitement of a new season and the way we naturally come together.” says Tracy Paoletti, VP & GM of UGG North America.
To round out the seasonal celebration, UGG also introduced a custom personalization option featuring classic Peanuts motifs for fans looking to add a nostalgic touch to their boots.
The latest collection of signature sheepskin footwear and fall essentials is available to purchase now on UGG.com and select retailers throughout North America.
