Gigi Hadid Stars in Miu Miu's Uptown Fairytale
With the brand’s holiday campaign set in a grand townhouse.
Miu Miu is giving the festive season a bourgeois makeover, complete with heirloom-filled interiors, plush toy animals and a wardrobe that balances preppy dressing with a healthy dose of mischief. For its Holiday 2026 campaign, the Italian fashion house invites us into an Uptown fairytale, captured through the distinctive lens of photographer Tina Barney.
Set inside a grand townhouse decorated for the holidays, the campaign stars Gigi Hadid alongside Crystal Fish, Louisa Jacobson, XiaoWen Ju, Georgia Martin, Momo and Nyla Singleton. Moving through polished wooden rooms and winter interiors, the cast brings that classic elegance to a collection that isn’t afraid to break the rules.
Upcycled knits meet embroidered silk dresses, while boyish tailoring and utilitarian cotton canvas are paired with sequined bralettes, leopard-print shearling and satin slips. The accessories are equally gift-worthy, with the label’s Beau, Vivant and Arcadie bags joined by red and silver Wander styles. Signature loafers and ballet flats complete the lineup, alongside seasonal accessories with hats, scarves and mittens.
Adding a playful twist to the polished setting, the models carry plush bears, rabbits, geese and other stuffed animals created specially for the occasion. A short film by Emilie Blichfeldt brings the scene to life, amplifying its mix of celebration, chaos and festive fantasy.
Consider this Miu Miu’s reminder that holiday dressing should never be too serious. Check out the campaign above and head to the brand’s website for more.
In other news, Maison Margiela and Gentle Monster dropped their fourth collaboration.
