You Can Finally Dress Exactly Like Alexa Chung, Thanks to Reformation
The ultimate British muse teamed up with the brand on a collection inspired by her wardrobe.
Alexa Chung has been a style reference for the better part of two decades, so who better to turn to when you want to build the ultimate British-girl wardrobe? For its latest collaboration, Reformation teamed up with the longtime fashion muse for a 30-piece collection inspired by the pieces she’s been wearing (and making us want to wear) for years.
The collection pulls from Chung’s signature mix of British classics, vintage romance and slightly unexpected styling. Think simple knits, tailored outerwear and romantic little dresses, all designed with the kind of effortless charm that’s made Chung such an enduring fashion reference.
But this isn’t just a greatest hits collection. Chung brings her own wardrobe instincts into the designs, pairing familiar staples with more unexpected details, including a strappy heel that introduces a little light bondage into the otherwise polished lineup. The result feels distinctly Alexa: classic without being boring, feminine without being overly sweet and just undone enough to look like she threw it on without trying. It’s the kind of wardrobe built around pieces that can be mixed, matched and re-styled depending on the mood.
After years of appearing on mood boards, runways, television screens and basically every “how to dress like a cool girl” Pinterest board imaginable, Chung is finally giving us the clothes herself. It’s about to become very easy to get the look.
The collection is now available via the Reformation website.