GUESS USA Revisits Its American Roots for FW26
Leaning into lived-in Americana, with distressed denim, vintage leather and a touch of ’90s grunge.
GUESS USA is getting nostalgic for Fall/Winter 2026, returning to its American roots with a collection that celebrates the beauty of clothes that look better with age. Drawing on vintage Americana, workwear and grunge, the season is all about lived-in textures, relaxed proportions and pieces that feel like they’ve already got a story to tell. We all know a good pair of jeans looks better with age.
Designed under the direction of Nicolai Marciano and lensed by Eli Russell Linnetz, the campaign takes on a dark and raw visual identity. Across menswear, military-inspired silhouettes, aviator jackets and vintage utility pieces meet aged denim, printed leather and distressed finishes. Womenswear brings a softer, rock-and-roll edge, mixing low-rise denim with suede, fur, lace and cropped leather moto jackets finished with oversized collars. Denim and leather remain at the heart of the collection, with wide-leg and flared jeans alongside weathered outerwear taking center stage. Elsewhere, the returning Claudia bag adds another dose of OG attitude.
Rather than chasing perfection, GUESS USA embraces imperfection, allowing faded finishes and tactile details to give each piece its own character. The collection feels intimate, rebellious and effortlessly undone, a modern take on classic American dressing.
Check out the campaign above and head to the brand’s website to shop the looks.
In other news, Iris Law gets cozy in her pajamas for Free People.
