Agent Provocateur Introduces "The Duchess"
In its latest campaign starring Emily Atack.
Agent Provocateur just dropped the most regal campaign starring British TV star Emily Atack. For Spring/Summer 2026, the brand transforms Atack into “The Duchess” for some serious aristocratic glamor.
Imagined through the lens of country life in the 1980s, filled with scandalous and indulgent living, this is anything but quiet. With plenty of polka dots, florals and PVC, this is hot, British and very Saltburn. Shot by Claire Rothstein under the creative direction of Sarah Shotton and styled by Karen Langley, the team brings the decadent campaign to life.
With Atack known for her roles in Rivals and The Inbetweeners, the actress embodies a playful and unapologetically risqué attitude perfect for Agent Provocateur. Shotton shared, “We needed someone bold, British and utterly gorgeous to bring it to life; it could only ever have been Emily.” Atack added, “From our first lunch meeting to a brilliantly fun afternoon in Soho trying on lingerie to our shoot day at Camfield Place, I not only felt like I was part of that team but also felt entirely happy about trusting the process.” This is an empowering collection fit for a duchess.
Check out the elegant campaign above and head to the Agent Provocateur website to shop the lineup.
In other news, here’s everything you need to know about Berlin Fashion Week FW26, so far.
