TOMORROW X TOGETHER's Taehyun Is a Skincare Ambassador
K-beauty brand Centellian24 announces the star as global ambassador.
Taehyun of TOMORROW X TOGETHER is Centellian24’s newest global ambassador. The skincare brand is joining forces with the K-pop artist in order to bring its mission of effective skin solutions to a new generation of beauty lovers in the U.S. and beyond. Citing Taehyun’s global influence and signature youthful image, this partnership with Centellian24 marks the star’s first solo beauty ambassadorship.
“TAEHYUN’s influence across global fan communities and younger consumers creates strong synergy with the brand’s expanding audience,” the brand says in a press release. “His image naturally aligns with Centellian24’s focus on restoring skin health and building confidence, making this partnership a meaningful step forward.”
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In an attempt to expand its audience and become an international leader of K-beauty, Centellian24 says the collaboration symbolizes a new era for the brand. Known for its active anti-aging products like the viral Madeca Cream Time Reverse, the brand finds that Western audiences are more engaged with K-beauty than ever — which includes closely following the skincare journey of K-pop stars like Taehyun. “Fans don’t just follow their music, they want to know how their favorite stars maintain healthy, glowing skin,” Centellian24 says.
In other beauty news, MAC Cosmetics debuted a new campaign starring Chappell Roan.
