Simone Ashley Stars in Burberry's New High Summer Campaign
Alongside Alva Claire and Tom Blythe.
Burberry‘s summer campaigns have a special place in our hearts, and for good reason. Off the back of last year’s Alva Claire campaign, the model returns for the new season, accompanied by Simone Ashley and Tom Blythe.
Capturing “life at the lido,” the new visuals celebrate British open-air pools and the people you encounter when you visit them. Along with Ashley, Claire and Blythe, the campaign stars Babacar N’Doye and Sacha Quenby, alongside an impressive cast of synchronized swimmers and divers.
“A lido holds a particular kind of nostalgia for the British. The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water with friends,” explains Daniel Lee, Burberry’s Chief Creative Officer.
Spotlighting the brand’s High Summer 2026 collection, the visuals feature classic Burberry check bikinis, cover-ups and shirts, along with check-printed sandals and slides. Along with the classic sand beige colorway, this season debuts new hues of “aubergine purple” and “cornflower blue”.
Rounding out the collection is a series of festival-inspired tank tops crafted from ribbed cotton jersey, checked sunnies, silk scarves and bucket hats, along with new season bags like the Margate Pouch and Margate Shoulder bag.
Take a look at the new offering above and head to the Burberry website or flagship stores for more.
In other summer news, check out Hailey Bieber for Saint Laurent.
