Fleur du Mal Unveils Its First-Ever Sportswear Line
Adding lace and mesh to the workout regimen.
Fleur du Mal, known for lingerie and everyday undergarments, is taking its talents to the gym. Launching its first-ever sportswear line, the brand is viewing movement and exercise through a completely different lens, expanding its audience while catering to every aspect of daily life.
Fleur du Mal’s fashionable lingerie and alluring ready-to-wear has made the label a cult favorite for everything from bras and swimwear to dresses for a night out. Bringing sportswear into the fold, CrossFit, cardio and conditioning have never looked this good.
Boring sports bras are reimagined with flirty balconette necklines and lace inserts. For the girl that likes her activewear to make a statement, lace leggings are the perfect way to turn heads in the weight room or on the street. The lingerie approach to traditional sportswear creates a unique middle ground between the two, building a demand for a product we never knew we desired until now.
In addition to the lingerie-inspired layers, sculpting leggings and bodysuits launch alongside flowy shorts and a cropped tee.
The debut Fleur du Mal Sport collection is available to purchase now via the Fleur du Mal website.
In other news, adidas and Entire Studios unveiled their second collaboration.
