Denim Tears' SS26 Campaign Is a Family Affair With Ms. Lauryn Hill and Her Children
Launching the return of the DENIM TEARS DENIM program.
Denim Tears’ new campaign is hitting close to home, kicking off Spring/Summer 2026 by tapping Ms. Lauryn Hill and her children Zion, Selah, Joshua, John, Sara and Micah. Bringing the legendary artist and her family into the fold for its latest denim campaign, the creative decision reflects the seasonal drop’s themes of lineage and closeness.
The family was photographed by Liam MacRae, modeling the newest designs from the upcoming collection. SS26 marks the return of the DENIM TEARS DENIM program, with a full restock launching with the collection alongside a host of new designs.
A new introduction to the Denim Tears family is the Jacquard Cotton Wreath finish, adding texture and a bold, graphic look to the brand’s popular denim styles. The abstract floral detail debuts on jackets, baggy jeans, tote bags and more for the new season. Another Denim Tears debutant is a faded, distressed and slightly dirty-looking wash for a more rugged look.
The rest of the collection is full of classic styles and washes, from lightweight Japanese Selvedge denim to heavyweight light washes.
The new collection os available to purchase now on the Denim Tears website and select retailers.
In other news, LOEWE launched its new Paula’s Ibiza campaign.
