Storm Reid Is the Face of Coach's Newest Perfume
Introducing “Coach Cherry.”
Coach has unveiled its new “Coach Cherry” Parfum. In celebration of the launch, Coach tapped ambassador Storm Reid to star in the energetic campaign. Described by the brand as “a colorful and joyful perfume celebrating the vibrant pulse of New York City,” the fragrance draws inspiration from both Coach’s retro roots and its modern influence.
“Coach Cherry has a bright confidence that I think captures the energy of today’s generation — something I believe Storm Reid embodies so authentically in the campaign. The fragrance concept was inspired by our popular Cherry charm and I thought it would be fun to explore the same spirit of self-expression that it evokes,” Coach’s creative director Stuart Vevers says in a press release.
As for the scent itself, “Coach Cherry” opens up with sweet and spicy notes of cherry, mandarin and pink pepper. Next, it turns floral with heart notes of jasmine sambac, magnolia and rose. Lastly, it dries down with base notes of patchouli, tonka and ambrofix, for an earthy yet creamy quality.
“Coach Cherry” Parfum retails for $138 USD and is available for purchase at Ulta.
In other news, Alysa Liu has announced a new partnership with Sephora.
