Nike Launches “The Zone” Collection for the London Marathon
Inspired by the city and its runners.
The London Marathon is around the corner, and Nike is making sure everyone’s suited up in time. Launching “The Zone” collection in line with the annual event, the sportswear giant took inspiration from the Big Smoke for this one, creating a love letter to the city and its athletes through performance gear.
The capsule was made with London runners in mind. Bold, resilient and determined: those are the characteristics of this collection. Arriving in a dark, grungy color palette across footwear and apparel, the collection is filled with shades of grey and black with pops of red and purple throughout.
A gradient detail decorates shorts, sports bras and tank tops, fading from black into purple and red. The sunset-like colors are printed across the chest of tees, taks and hoodies, filling in the bubble letters of the word “zone” or coloring the collection’s logo.
For footwear, a special colorway of the Nike Zoom Fly 6 and Nike Alphafly 3 complete the capsule, making sure every runner puts their best foot forward at the Marathon and beyond. Launching in the same palette as the wider collection, this is one of the best running sets we’ve seen in a while.
The collection is available to purchase now on the Nike website and select retailers.
In other news, lululemon dropped a London Marathon collection, too.
