Victoria's Secret Says Mothers Are the Real Angels
With a campaign starring past Angels at home with their kids.
Victoria’s Secret is rewriting the Mother’s Day playbook with its latest campaign, “Modeled After Mom,” and it’s less about fantasy, more about real-life intimacy.
Created with Spread the Jelly, the campaign brings together Angels past and present, including Adriana Lima, Elsa Hosk and Jasmine Tookes, but this time, it’s a family affair.
Each model is photographed at home alongside her children, tapping into a more intimate, off-duty version of the Victoria’s Secret universe. More than just a campaign, the stars also bring moments of history, with Tookes making headlines as she opened the 2025 Victoria’s Secret Fashion Show while nine months pregnant and now bringing her son into the shoot. Hosk also returns to the brand for the first time since 2018, while Lima appears in a campaign with her daughters for the first time.
The collection itself leans into comfort-first staples, think ultra-soft pajama sets, effortless camis and signature satin pieces designed for real, everyday moments. This is not about dressing up, but more about feeling like yourself.
Rooted in the idea that every mother is an Angel, “Modeled After Mom” swaps high-gloss perfection for something softer and more personal. This campaign truly celebrates the women who do it all, both on and off the runway.
Head to the Victoria’s Secret website to shop the collection.
In other news, Tropic of C and Victoria’s Secret just dropped swimwear inspired by nature.
