Rob Rausch Fronts Yet Another Beauty Campaign
This time, the reality star is teaming up with Kosas.
Rob Rausch is the face of yet another beauty launch. The Traitors star was tapped by makeup brand Kosas to spotlight its Lip Pulse. Previously, the reality TV personality was seen on a MAC Cosmetics x Sephora billboard in Times Square — making this new partnership his second entry into the beauty world.
For the campaign, Kosas is attempting to tap into Rausch’s loyal fan base with a shoot inspired by social media’s obsession with yearning. “Rather than a traditional beauty campaign, this one leans fully into the emotional tension and heartthrob energy audiences are gravitating toward right now — bringing that same sense of anticipation and attraction to life through Kosas’ new Lip Pulse launch,” the brand says in a press release.
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The newly-launched Lip Pulse is described as a high-impact lip plumper, which promises to deliver visibly fuller lips with a gorgeous glassy shine. Available in six versatile shades, the lip product gives off a subtle tingling feeling while nourishing without excessive stickiness.
The Kosas Lip Pulse retails for $25 USD and is available for purchase on the brand’s website.
In other news, Kylie Jenner launched a beauty hydration brand.
