Orebella Expands Into a Brand New Category
The brand unveiled Body & Hair Perfume Mists.
Bella Hadid‘s fragrance brand Orebella has just announced Body & Hair Perfume Mists. Described by the brand as alcohol-free, water-based scents designed for all-over application for the body and hair, the perfume mists are a lighter version of Orebella’s signature shake-to-activate skin perfume innovations.
“With these Perfume Mists, I wanted to create something expressive and free,” Bella Hadid says in a press release. “They’re designed to move with you, to be sprayed generously, layered intuitively and revisited throughout the day.” With the new launch, the brand is introducing three scent expressions: “GARDENIA’S WHISPER,” “NECTAR DEW” and “GOLDEN BRULEE.”
For the new bi-phase fragrances, top layers emphasize essential oils and fine fragrance, while the base layer makes use of an alcohol-free blend of botanical waters. As for scents, “GARDENIA’S WHISPER” is a sheer floral featuring notes of rhubarb, jasmine and gardenia. “NECTAR DEW” is described as a floral fruity thanks to notes of fig, pear and peony. Lastly, “GOLDEN BRULEE” is a classic amber gourmand with notes of plum, tonka and vanilla.
The Body & Hair Perfume Mists retail for $39 USD and will be available on the brand’s website starting April 10.
In other news, Hunter Schafer is the face of Mugler’s newest “Angel” Perfume.
