Rob Rausch Wrangles Beauty Fans With a MAC Cosmetics Billboard
In celebration of MAC’s launch into Sephora.
MAC Cosmetics has tapped The Traitors and Love Island USA star Rob Rausch to announce its Sephora debut with a billboard in New York City. Yesterday, the reality TV personality posed for a shirtless mirror selfie with the words “MAC is at Sephora” written in lipstick — now, the photo can be found projected across 17,000-foot a screen in Times Square.
“From winning The Traitors to claiming the MAC x Sephora gondola. We love a plot twist,” MAC Cosmetics writes in an Instagram post. Last night the star officially unveiled the billboard before greeting fans at Sephora’s Times Square location, pausing for a concealer touch-up.
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Although the partnership seems unexpected, the makeup brand took to its social channels to profess, “Hot boys shop MAC at Sephora,” in honor of the clear crossover between beauty fans and stans of The Traitors winner. “Do I see the connection? Not at all. Am I here for this 100%? Absolutely,” one fan comments.
