SYRN Is Dropping Lingerie for Festival Season
With a collection titled “My First Rodeo.”
SYRN is back with an all-new lingerie drop, titled “My First Rodeo.” The collection is built with festival season in mind, ready to cover you from bouncing day parties to late-night sets. This is both sensual and structured.
The lineup features curve-hugging bodysuits, delicate lace separates and structured corsets designed to move effortlessly between all your daily activities. At the heart of the brand is founder and creative director Sydney Sweeney, who steps into a new role this season. For “My First Rodeo,” Sweeney shifts fully behind the scenes to focus solely on leading the creative direction, now centering other women in front of the camera. The result is a campaign that feels both personal and expansive, spotlighting a diverse cast while staying true to SYRN’s signature, body-conscious aesthetic.
The launch also arrives at a pivotal moment for the label. Earlier this month, SYRN was announced as the official lingerie partner of Stagecoach Festival, marking a major milestone for the growing brand. Timed to coincide with the festival, this collection captures the spirit of modern Western dressing, reimagined through a softer, more intimate lens.
With this release, SYRN continues to carve out its space at the intersection of lingerie and ready-to-wear, just in time for the season ahead. Check out the brand’s website to shop the collection.
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