Stella McCartney Taps Renée Rapp for Its Latest Campaign
Featuring the OG vegan handbag, the Falabella.
The only vegan handbag you’ll ever need just got an upgrade with none other than Renée Rapp. Stella McCartney’s signature Falabella bag, first released in 2009, gets a whole new chapter and returns stronger than ever as the OG handbag for conscious luxury.
Instantly recognizable with its diamond-cut chain and soft, slouchy silhouette, the piece is crafted with no leather, feathers, fur or exotic skins… ever. Made from vegan materials, the bag features a recycled polyester lining and recycled brass and aluminium accents for the chain. Saving the environment with your accessories has never been hotter.
The campaign explores three defining pillars of the Falabella: its vegan composition, its duality and its cross-generational appeal. Rapp tells the story of the Falabella as a disruptor, challenging traditional notions of luxury while keeping that timeless design attitude. Bringing her own offbeat energy to the campaign, Rapp reflects a new generation valuing individuality and self-expression.
The Falabella bag family is now available to shop via the Stella McCartney website and in select stores.
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