Huda Beauty Has Entered the Fragrance Category
The brand just unveiled its debut fragrance “Easy Bake Intense.”
Huda Beauty has just announced the arrival of its first-ever fragrance: the “Easy Bake Intense” Eau de Parfum. Drawing inspiration from its cult-favorite Easy Bake setting powders, the scent is attempting to bring a sensorial dimension to the brand’s beloved complexion franchise. Described as “a rich, long-wearing floral gourmand,” “Easy Bake Intense” was made to leave a long-lasting trail of its decadent notes.
“I wanted [the] ‘Easy Bake’ fragrance to feel rich, sexy and intense. Because when it’s truly you, it’s never too much,” says Huda Kattan, the brand’s founder and CEO. Created in collaboration with perfumer Hamid Merati-Kashani, the perfume is said to feature a rich scent profile directly influenced by Huda Beauty’s unmistakably bold ethos.
“Easy Bake Intense” first opens with top notes of wild cherry, it then turns spicy and sweet thanks to white florals layered with cinnamon bark and caramel milk. Lastly, it settles into a classically gourmand vanilla bourbon base to create a complex yet addicting signature scent.
“Easy Bake Intense” Eau de Parfum retails for $79 USD and will be available for purchase starting May 28.
In other news, Ariana Grande has unveiled a new r.e.m. beauty collection inspired by the 10th anniversary of Dangerous Woman.
