Kendall Jenner Is in Her K-Beauty Era
The star has been announced as global brand ambassador of Anua.
Korean skincare brand Anua has officially unveiled Kendall Jenner as its first-ever global brand ambassador. Citing her signature minimalist beauty aesthetic and straightforward skincare philospohy, the K-beauty brand says the partnership plans to bring its ethos of easy-to-use skincare to a wider global audience. In honor of Jenner’s new role, the brand is unveiling a campaign spotlighting its PDRN Collagen Glow Facial Serum Spray.
“I first discovered the double cleanser, and it has changed my skin,” Jenner says in a press release. “I also love their Azelaic green serum and PDRN which gives me a dewy glow. I am big fan of the products.” With the PDRN spray already serving as a core part of the star’s daily routine, the campaign is attempting to emphasize its ability to be a staple for fast paced lifestyles.
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Formulated with PDRN and hyaluronic acid, the Glow Facial Serum Spray is said to deliver immediate hydration along with a glass-skin finish. Not to mention, its ultra-fine, oil-capsule formula can be worn over or under makeup, and it even promises to improve overall hydration while also cooling down stressed skin.
In other news, Doja Cat launched another lip kit with MAC Cosmetics.
