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These Are the Brands It-Girls Are Shopping for the World Cup

Team spirit is trending this summer, and these are the biggest names curating your seasonal wardrobe.

These Are the Brands It-Girls Are Shopping for the World Cup

Team spirit is trending this summer, and these are the biggest names curating your seasonal wardrobe.

It’s officially a World Cup summer, and if the endless collaborations and superstar-fronted campaigns weren’t enough to clue you in, everybody is crazy for footy right now. Nike, adidas, PUMA and more are outfitting our favorite players this summer, but for the fashion lovers, a replica kit just isn’t enough to satisfy the sartorial soccer itch. Don’t know where to start when it comes to crafting a pitch-perfect wardrobe? You’ve come to the right place.

From customized vintage grails to elevated silhouettes that seamlessly blend terrace culture with streetwear, we’ve drafted the ultimate lineup of soccer-inspired brands to shop right now. Get your game face on, baes – these are the labels we are obsessing over for the tournament and beyond.

Renata Brenha

For those looking for luxury pitch staples, Renata Brenha treats soccer jerseys like fine art. The London-based, Brazilian-born designer uses upcycled technical fabrics and innovative pleating techniques to transform basic sportswear into gorgeous, sculptural and feminine silhouettes.

Systemarosa

Systemarosa is bringing elegance, nostalgia and effortless style to the beautiful game. Think retro knitwear, maximalist patterns and football-shaped accessories. If you’re a classic calcio lover, Systemarosa is your one-stop shop.

Recovered by M

The ultimate destination for the DIY and upcycling community, Recovered by M is one of the earliest pioneers of the ruched jersey trend. The brand expertly dissects kits, reassembling them into one-of-a-kind crop tops, corsets and statement pieces that guarantee you won’t look like anyone else in the room.

Coco Cultr

For the baes who live for a playful, flirty aesthetic, Coco Cultr is the brand to know. Turning our favorite jerseys into minidresses and sets, this fun-loving take on the blokecore aesthetic is exactly what your summer rotation has been missing.

Piet

Brazilian label Piet masterfully merges streetwear with authentic terrace heritage. Inspired by the biggest moments, trophies and teams, Piet’s sleek, pitch-inspired separates, structured track jackets and minimal jerseys are perfect for an elevated stadium look.

Apologetic Letters

If your vibe leans heavily into moody, subverted streetwear, Apologetic Letters is the name to know. Their drops blend deconstructed athletic wear with poetic typography and iconic archival imagery, giving your pitchside look an edgy upgrade.

Hood Baby LA

Hood Baby LA is the ultimate destination for the girlies who want their kits with a side of West Coast streetwear flair. Stitching lace sleeves and rosettes onto retro jerseys and turning classic kits into halters made for hot weather, this brand is an it-girl paradise.

CO.ZA.

Guadalajara-based label CO.ZA. is every footy fashion lover’s dream. A recent collaboration with Nike saw the brand turn classic Total 90 jerseys into feminine wardrobe staples. Ruched designs, T90 mini skirts and crop tops are on the CO.ZA. menu this summer, and we’re here for it.

By Drysdale

By Drysdale is all about the fine details. Specializing in beautiful, thoughtful customizations, this label breathes new life into soccer staples through custom embroidery and bespoke tailoring made specifically for the modern fan.

Offside NY

Capturing the raw energy of New York’s local pitch culture, Offside NY delivers essential streetwear that speaks directly to underground football heads with retro remakes and a dash of preppy elegance.

Dilemma

Taking the upcycling movement to new sartorial heights, Dilemma gives the beautiful game a romantic makeover. The brand is famous for completely dissecting authentic football kits and reconstructing them into stunning, curve-hugging corset styles, giving us the ultimate blend of sportswear and high fashion edge.

Dead Dirt

Frequent NWSL collaborator and Washington Spirit Creative Director Domo Wells knows how to make football fashionable. Knitwear is Dead Dirt’s specialty, and the brand does what it does best: stylish merch with the coolest fans in mind.

Studio Miasin

Parisian label Studio Miasin treats football design with the joy and love it deserves. Merging cultural storytelling with sleek, contemporary apparel design, each eclectic drop is filled with nostalgia and soft-to-touch knitwear.

Cossa NY

Cossa NY brings a sleek, metropolitan edge to soccer-inspired apparel. One-of-one jersey redesigns decorate iconic shirts with flowers, lace, embroidery and more, bringing a feminine element to a male-dominated industry.

Artificial Fever

If you want to blend sporty functionality with carefree street style, Artificial Fever needs to be on your radar. graphics-heavy jersey redesigns and updated retro tracksuits are perfect for standing out in the watch party crowd.