Victoria's Secret Says Push-Up Bras Are So Back
Celebrating its signatures with a hot new drop.
Victoria’s Secret is revisiting one of its lingerie cult signatures. The brand officially unveiled its new “Very Sexy” campaign and collection, celebrating the push-up bra that helped define its legacy while giving the classic silhouette a modern refresh.
Shot against the backdrop of Rome, the campaign stars Candice Swanepoel, Anok Yai, Abby Champion, Imaan Hammam and Paloma Elsesser, bringing together a cast that reflects the label’s global reach. At the heart of the launch is Victoria’s Secret’s push-up heritage, with updated takes on some of its most recognizable designs.
Leading the collection is the new Low Cut Push-Up Bra, featuring a more daring neckline and the brand’s signature Memory Foam padding for a comfortable medium lift of up to one cup size. The same lift technology has also been expanded beyond lingerie, appearing across slip dresses, corset tops, camis and bodysuits, making the collection feel as much about styling as it is support.
The brand’s bestselling Bombshell Push-Up Bra also gets a glamorous update, complete with rhinestone straps, bow details and logo embellishments that tap into fashion’s continued love affair with Y2K-inspired dressing.
Blending nostalgia with contemporary design, Victoria’s Secret’s “Very Sexy” collection reintroduces the push-up bra for a new generation, proving that one of the brand’s cult-favorite styles still knows how to make a statement. Boobs are so back for 2026.
Head to the brand’s website to shop the lineup.
In other news, check out Miu Miu’s refreshed Bubble shoe from the early 2000s.
