Lewis Hamilton’s +44 Drops a Fan-First Collection for His 20th F1 Season
Honoring his community with the perfect streetwear capsule.
Formula 1 icon Lewis Hamilton is celebrating a massive career milestone, and he’s doing it with a love letter to his fans and community. His lifestyle brand +44 just dropped “Together We Rise”, a limited-edition capsule marking Hamilton’s historic 20th season in the sport. Designed to celebrate the unwavering energy of his community, this collection is all about the people that have fueled his journey on and off the track.
The collection is the perfect blend of elevated streetwear and cozy, effortless styles. The range features oversized silhouettes like heavyweight pullovers, boxy tees and wide-leg sweatpants. Arriving in a muted palette of midnight blue, sage green, butter yellow and brown, each piece is embellished with raised suede prints and distressed detailing.
At the heart of the drop are a few hand-finished garments for a luxurious touch to the capsule. To make the release even better, a percentage of the proceeds will go directly to Mission 44, Hamilton’s foundation supporting young people.
The “Together We Rise” capsule launches is available to purchase now on the +44 website. If you’re heading to the British Grand Prix, you can also shop the immersive retail pop-up at Silverstone starting July 2.
In other news, Wimbledon dropped a Strawberry lifestyle capsule.
