Nii HAi Is Introducing A Whole New Chapter
With fresh swimwear and footwear pieces.
London-based label Nii HAi is carving out a distinct space in contemporary fashion through a design language rooted in contrast, memory and movement. Founded by Rosie Williams in 2019, the brand draws early inspiration from her upbringing in Spain, where Mediterranean light and warmth continue to inform its mood, even when filtered through the grit and pace of London city life.
Built around capsule drops, Nii HAi explores the space between masculine and feminine, elevated essentials and statement dressing, creating pieces designed to be layered, reversed and styled in multiple ways. Rather than prescribing how garments should be worn, the label encourages experimentation, inviting each wearer to make them their own.
Fresh from its New York pop-up, Nii HAi unveiled an exclusive swimwear capsule in collaboration with Cafe Forgot, marking another step in the brand’s growing international presence. It also expanded its footwear offering with the introduction of its new Open Toe Mule Wedges, adding a sculptural new silhouette to its lineup, set to be your next shoe of the summer.
Looking ahead, Nii HAi’s Capsule 023 Drop 2 arrives on July 12, continuing the brand’s evolving narrative through considered, versatile pieces. Head to the brand’s website to shop the looks.
In other news, check out Bella Hadid’s latest campaign with Miss Sixty.



















