Bella Hadid Returns as the Face of Miss Sixty's Hot New Campaign
Continuing their Y2K-inspired partnership.
Bella Hadid is back with another campaign for Miss Sixty, continuing her ongoing partnership with the denim label in a series of cinematic new visuals.
Lensed by acclaimed photographer Gabriel Moses, the latest campaign blurs the line between fantasy and reality, placing Hadid at the center of the Miss Sixty universe. Embodying the brand’s signature heroine, she transforms into a character that’s equal parts siren and adventurer, moving through surreal landscapes with an effortless sense of confidence.
The imagery taps into Miss Sixty’s bold, Y2K-inspired identity while embracing a more dreamlike direction, pairing high-fashion storytelling with the model’s unmistakable off-duty edge. Moses’ cinematic lens adds another layer to the campaign, creating visuals that feel modern yet rooted in that early-2000s nostalgia.
Following their previous collaborations, Hadid once again proves she’s the perfect face of the Miss Sixty world, where denim, attitude and escapism collide.
Check out the campaign images above and head to the brand’s website for more.
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