Timberland's FW26 Campaign Takes Us Back to the Brand's DNA
Spelling out its history one icon at a time.
Timberland is stripping it back to the basics for Fall/Winter 2026, and the heritage brand wants to spell it out for you. Dropping its official FW26 campaign, “The A–Z of Timberland,” the footwear icon is transforming over five decades of iconic history and street-style dominance into its own visual dictionary.
Rather than just taking a look through the archives, Timberland is celebrating the global culture, communities and icons that have given the brand its language, from “B” for “Butters” and “Beef & Broccoli” to “T” for “Timbs.” The star-studded lineup brings together a fierce mix of cultural tastemakers over the years.
Biggie and Wu-Tang Clan legend RZA represent “Legacy” and “Iconic” vibes in the Timberland dictionary, honoring the brand’s deep roots in hip-hop. Sha’Carri Richardson — the Olympian and queen of speed herself — redefines “Waterproof” with her own unstoppable energy and bold personality.
DJ and producer Yaeji is “Self-Expression” personified, bringing her underground frequency to the movement. Pro skater Tyshawn Jones brings “Rugged” street precision, while French artist Garance Vallée shines a light on “Craft.” The list of Timberland tastemakers goes on and on, rewriting the alphabet from “A” to “Z.”
At the heart of the campaign is a timeless roundup of the brand’s classic silhouettes, including the Original Yellow Boot and fan-favorite silhouettes like the Waterproof Field Boot, Euro Hiker and Authentic 3-Eye Lug Boat Shoe.
All the styles featured in the “A-Z of Timberland” campaign are available to purchase now on the Timberland website and select retailers.
